Schoolly D - Say It Loud, I Love Rap and I'm Proud
"I donít like rock and roll" is the ultimate sin. Joan Jetts original is turned inside out as Schoolly D brings inter rap boasting onto a new, broader level of competition. Add the line "say it loud, Iím black and Iím proud" to "rock music is a thing in the past, so all you long haired faggots can kiss my ass" and you have a pretty controversial situation. Can Schoolly D justify the tirade of insults?
"Because RUN DMC play rock & roll, everyone expects us to do the same. But Iím concerned with my own personal style & feelings and Iím just taking rock and roll back to the rawness from which is virtually rap. Iím also dealing with the hypocrisy in rock and roll. Everyone comments on the violence in hip hop and the fact that I make no secret of carrying a gun but everyone in America carries one including old ladies. They say that whatever you play hip hop it gets violent but weíve been playing in front of rock audiences with Big Audio Dynamite and their reaction of throwing things and spitting on us to show their appreciation just confirms what Iím singing. And look at groups like Led Zeppelin and those other freaky long haired guys who were breaking up their equipment on stage and in hotels. Iím proud of the honesty of my rap".
DJ code money sits quietly, punctuating the sermons of Schoolly D with a few nods & "yehs" of approval. Also born in the Parkside area of Philadelphia, this 20 year old DJís style of naked cutting & scratching provides the backbone to Schoolly Dís raw roots music. Like Schoolly, heís sure that theirs is the hip hop with the greatest longevity. "Itís gonna be rare to find hip hop soon that hasnít been commercialized. If you went down to a hp hop live dance, youíd expect to see rappers rapping & DJís throwing the records down on a turntable, not someone with a saxophone and keyboards, because hip hop ainít about lugging instruments around. Hip hopís about DJís who can make a beat from two records on a turntable.
Even when it started, it wasnít really hardcore hip hop. Those earlier records all had girls, horns, guitars and handclaps, which ainít anywhere near pure. By the time rappers got to the studio they were rapping to instrumentals and the DJ wasnít even there. Once the record companies jumped on hip hop, they were only interested in pushing it to radio and thatís where the team of DJ & rapper got broken up. If you listen closely to a lot of these so-called hip hop records, theyíre drumbeat worked out to precision & perfection. But me & Schoolly D are here to compliment each other. In fact, Iíd like to take on those DJís who are into sampling and all that because itís possible to get the same sounds through cutting & scratching & itís more real".
"Yeah", adds Schoolly D. We even make a point of practicing no more than a week before we go in the studio, because it takes the feel & rawness out of it if itís too rehearsed".
Schoolly D & DJ Code Money are moving hip hop back to the basic with a vengeance, making it raw, while contrived productions make it real for the unassuming ear. Can they take it even further back in the future?
"Weíve got a new single called "Saturday night" and a new LP due out that will be even harder than the present one so there will be no compromise. And Iíve written a movie thatís nothing like "Krush Groove" or "Beat street". This oneís called "we donít rock, we rap" and it tells the truth about hip hop. I know Iíve got the personality of a hoodlum & for that reason Iím going to have to break through the clubs & word of mouth instead of the radio stations playing my records because they donít want their kids listening to all that rough stuff. Iím just gonna keep it raw Ďcos that way I know Iíll be around much longer. People think weíre a couple of hardcore idiots, but we know what weíre doing and where we are going". Meet Schoolly D & DJ Code Money, hip hopís new order of old.
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